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Apr-08-2009 07:23printcomments

Yellow Jacket Media & Justin.TV Set Stage for Interactive Internet Advertising

New service takes the customer to the product in an appealing, virtual environment. It is the way things will be done in the future. and Justin.TV
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(SEATTLE, Wash.) - Being glued to the Internet through my role here at Salem-News for almost five years, I've acquired a pretty good sense new media ideas that are hot.

One new business that's burning rubber on the information autobahn is Yellow Jacket Media. They are bringing the United States new face to face interactions between customers and business. The interactive auto lot is the sizzling ticket right now; It's kind of like Maxwell Smart meets Cal Worthington.

Here's how it works: the customer visits an auto dealership's Website on their computer. The sales associate appears, inquires as to what the customer is looking for in a car, and then takes a laptop computer with a special camera out to the very car that has attracted the customer's interest.

The auto sales associate shows the customer anything and everything they want to see. Audio allows a perspective car buyer hear how the vehicle runs and ask questions. Video lets the customer inspect the condition of the interior and body.

The list of businesses that can use this service is long. They include home, R.V., pets, assisted living centers are other retailers that are implementing the services of Yellow Jacket Media.

Yellow Jacket Media and Virtual Cyber Sales was founded in the summer of 2008 by Scott Tanner with the idea to help businesses in a "bleak" and deteriorating economy.

Having a background in the media and automotive industries - Scott realized that their needed to be something created to put customer in front of retailer on a casual basis.

Seeing the potential to change the way of the future- -Yellow Jacket Media contacted the worlds largest streaming video company (Justin.TV)- to create a business that could take an idea to reality.


Kevin Lin joined the company when Justin.TV was known as a lifecasting service, but the site has now evolved into so much more. Like YouTube, Twitter, MySpace and other phenomenally successful Internet technology ventures, Justin.TV went from non existence, to millions of visitors, very quickly.

He explains the Justin.TV's fast-growing audience by saying, "The site really gives people an open platform that enables them to share a social experience through live video. So whether people are using the site to fight crime (, entertain (, or inform (, there’s really something for everyone on"

Lin says it is important to remain at the forefront of online broadcasting with the largest global audience, highest scale, and the largest library of content.

This unique video service is exactly what the team at Yellow Jacket Media needed to power their new business from point to point.

"We hope to become an additional outlet for content owners to reach a larger global audience more efficiently," Lin said.

Justin.TV has the largest audience of any live video site and the highest scale and reliability in the industry. also has the ability to specifically target ads to the relevant geographic that partners are interested in reaching.

Unlike other video sites that have come and gone over the years, Kevin Lin says Justin.TV is here to stay.

As it stands, is the largest online community for people to broadcast, watch and interact around live video, offering real-time connections with others around the world.

According to figures released by Quantcast as of 3/25/09, 41.4 million monthly unique visitors, and 412 million monthly page views. These are huge numbers that reflect the growing trends of an online society.

Along with Justin.TV, Yellow Jacket Media is now the world's first business to target this unique face to face interaction capability.

Scott Tanner, President, CEO

Growing up in Lincoln City, Oregon - Scott began his radio and television career in 1986. Joining the United States Air Force to travel and see the world in late 1987 - Scott moved exactly 125 miles north to Puyallup, Washington.

After four years as a policeman - Scott began working in the Seattle radio market at stations 106.1, King 1090, and 94.5 KRXY - Scott was also the voice as the PA announcer for the Seattle Supersonics, Tacoma Sabercats, Tacoma Stars and Seattle Pacific University.

Throw in a couple of movies to include working along side Kyra Sedgwick - Scott began working in the music industry in 2003 with the likes of Grammy winner Sirmixalot and getting a watter bottle or two for bands like Korn and Mudvayne.

Scott lives in Graham Washington with his wife Jessica, grown son's Kyle and Anthony - but cannot live a day without his pug named Chloe and her playmate the french bulldog - Jubba. Scott is an avid Portland Trailblazer and Dallas Cowboy's fan. You can also find Scott cooking and is an avid yard "guy".

James Lewis, Vice President & Product Development Lead

James was at the first meeting for YJM. Having been with Microsoft for many years, James brings his knowledge and expertise directly to the front pages of YJM. Creating a first of its kind marketing environment, designed for the retailer and consumer alike.

Scott Sunnes, V.P. Product Implementation, Customer Support Manager

Before coming to Scott was a Land Surveying Technician for After the economic down turn in 2008, Scott turned his attention to website creation and development. Scott was approached by in February 2009 to join

"I was on Facebook when Mr. Tanner told me of the idea for the website. I was immediately interested. Searching the web later that night I couldn't find anyone else offering live video sales. I couldn't believe it, With todays technology it seemed obvious, so here I am." - Scott Sunnes, March 2009

Other employees include Beau Conine, V.P. Sales and Marketing and Cameron Stonebraker, V.P. Field Operations.

Here is a video clip that shows you what live interaction with Yellow Jacket Media and Justin.TV are all about:

Watch live video from autoevent's channel on

Comments Leave a comment on this story.

All comments and messages are approved by people and self promotional links or unacceptable comments are denied.

lapinmalin August 6, 2009 7:36 am (Pacific time)

thanks for the post! i've checked and i'm really amazed that these people did such a good job. too bad it doesn't have the latests tv shows like gossip girls. wish also the quality would be the same as on cacaotv where you can watch free movies and TV shows online (over there : but at least these websites are better than torrent pirate bay because they are legal!

Julia Childs here April 28, 2009 9:24 am (Pacific time)

Scotty, is that really you?? I miss our radio excursions. ta ta see ya later

Casey Long April 8, 2009 11:55 am (Pacific time)

I am going to tell the owner of the lot I work for about this. What a great way to show the people cars!

Scott April 8, 2009 8:36 am (Pacific time)

This Idea is Awesome. Can it really be so easy? I can't wait to try it once our local dealers sign up. Again---AWESOME!

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