Wednesday June 19, 2013
Beating the Drum to Keep Salem-News Alive and WellBonnie King Salem-News.com
Every day, over 20,000 people read stories on Salem-News.com. Please keep us going!
(SALEM, Ore.) - Every now and then, you hear the soft drone in the background, building to rhythm and slowly taking over all other sound in the atmosphere.
Today I am beating the drum. It is becoming louder and will soon reverberate throughout each page of our news site.This drum is rarely even audible to those further than arm's reach from our newsroom, but now is the time for us to turn up the volume.
If you like what we're doing, or even just appreciate the effort, please help us keep doing it!
Salem-News.com is important to tens of thousands of people around the globe, and we have a commitment to them, as well as a true vision to improve humanitarian conditions through our work.
In fact, we stay so busy communicating, writing, editing, shooting and producing video in creating this resource for everyone at no cost; we sadly neglect to take care of the very real needs of the company itself.
We need contributions, and regularly, so I’m asking. Simple contributions from readers are our mainstay, along with limited advertising revenue.
Advertising- and the fear of advertising!
In addition to the charter advertisers you see and some topical ads, our ad space is mainly sold to companies such as Google, Ad.com and 24/7. These aggregator groups actually do most the selling to advertisers, which helps our small staff; we have the right to refuse those ads that go against the grain of our mission at Salem-News.com.
Advertisers get a great “bang for their buck”: in comparison to the other 185 million documented websites in the world, Salem-News.com is in the top 60,000 of all sites: the top 1% of the global online market.
What type of advertising do you see? It was a subliminal bonus since the very beginning, our readers have enjoyed advertising that does not corrupt our content. We have refused anything that intrudes: NO pop-ups, pop-overs, pop-unders or take-over ads. None.
Not a great economic business decision perhaps, but we respect our readership and their experience with us is primary. That way, they stay longer, and read more.
In some cases, advertisers have real, dyed-in-the-wool fear, and that dissuades them from supporting Salem-News.com, even though our numbers are so impressive. We understand. Old habits die hard, and so does mainstream programming.
Didn't your Mom say 'The Truth Hurts'?
Indeed, our news is sometimes raw, harsh, and rather indiscriminate, but it is true. Some advertisers have objected to our coverage of legal medical marijuana, others have taken issue with our reports about the U.S. and Israeli military policy, or the way we don’t mince words about racism, sexism, elder financial abuse, and the rights of children.
Salem-News.com is “New Media”, and our methodology is simple: tell it like it is. Sugar-coating the news never helped anybody. That case study has been put to bed, or should have by now.
If we make a mistake, we correct it, with our humble apologies. We are human, but we try to keep our bar rather high. We have the luxury of being a newsgroup in “this day and age” with the ability to quickly receive information from innumerable sources in order to present the most accurate report possible. That is our goal.
We are the Change you have been asking for!
Salem-News.com is a multi-service News company driven by the passion and journalistic integrity of over ninety writers keeping our content on the move, relevant, and on the cutting edge. We are not a blog. "New Media", yes. Most definitely.
There are many ways to help Salem-News.com, first is to donate. Any amount is very appreciated, whether check/money order received via snailmail or electronically with the assistance of PayPal.
Next, advertise with us, or sponsor a specific topic, or writer’s work. These helpful options are available to you, our valued readers, and we encourage you to choose one or more of them and become a participant in this New Media trailblazing.
We can also use physical donations of computers, cars and more, including buildings and property. Contact me if you would like to brainstorm.
Our news ethics do come with a sacrifice, but we believe in what we do, and over 20,000 people share our vision every single day.
If you are with us, if you believe in what we do, then please support us with a one-time or recurring donation. We really are all in this together and we want to keep it going- with power!
So this is me, beating a drum. Or perhaps it is the heartbeat of Salem-News reverberating around the world. Can you feel it? Help us keep the beat! Join this veritable drum circle. We're holding a spot for you.
Thank you- very much.
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