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Jun-01-2011 12:22printcomments

Doubting the Ads of Famous Faces

When bad advertising rudely enters the lives of people in order to captivate one’s emotions and weakening likes, whatever is being advertised morally degrades itself.

John Galliano is one of the world’s leading fashion designers, and he thinks an awful lot of Hitler.
John Galliano is one of the world’s leading fashion designers, and he thinks an awful lot of Hitler.

(MADRID) - Worldwide known extravagant designer, John Galliano, has been dismissed by a prestigious fashion industry multinational from serving them as their famous ad face. The reason of the discharge was due to Galliano’s anti-Semite insults, such as the video spread in YouTube that displayed “I love Hitler!”, as well as his habitual state of drunkenness. The French Government can sanction him for racial insults with a 22,500 euro fine and with more than 6 months in jail.

On the other hand, Barcelona’s Soccer Club’s defense and Shakira’s boyfriend, Gerard Piqué, will be the new famous face for a well-known men fashion brand.

Tennis player Rafa Nadal lends his face to the automobile industry under the slogan “A special car for extraordinarily normal people”. The slogan identifies with his lifestyle.

On that same note, American actress Scarlett Johansson continues to be the famous ad face of a fashion multinational for the fourth season in a row. She will be the star icon advertising the Spring 2011 jewelry collection.

A perfume multinational will launch a new fragrance named after famous model and German anchorwoman, Heidi Klum Shine. Known chef star Karlos Arguiñano will be advertising a brand of electrical appliances. An Italian fashion brand will contract Danish model Helena Christensen. Furthermore, a Swiss watch brand has contracted as promoter German actress Diane Kruger. A Dutch fashion brand has used British actress Gemma Artenton. American actor Paul Walker will be the new famous face for a well-known perfume multinational. An Austrian jewelry brand has literally contracted the face of Katy Perry for their new global ad campaign.

It should be more than evident that a person’s private life and dignity should always be kept save from interest-driven interference and manipulation. Public advertising should not be an exception to such rule.

When bad advertising rudely enters the lives of people in order to captivate one’s emotions and weakening likes, whatever is being advertised morally degrades itself. (Translated by Gianna A. Sanchez Moretti)

______________________________

Author and journalist Clemente Ferrer Roselló, a prestigious Spanish advertising character, presents a fascinating personal and professional career fully devoted to the world of communication in its varied dimensions. He earned a PhD in Information Sciences from the Universidad Complutense de Madrid, BA in Advertising from the Universidad Autonoma de Barcelona Master in Marketing from the School of Marketing Studies in Madrid.

He has been Associate Professor of Business Management at the Faculty of Economics and Business, University of Navarra and a contributor to the Madrid daily ABC. He also spent several years teaching, both in the Official School of Advertising as the School of Information Sciences at the Complutense University of Madrid. In 1985 he was awarded the Gold Master, granted by the Senior Management Forum and AMPE Prize 1996 to the "long and brilliant career advertising."

You can write to Clemente at this address: clementeferrer3@gmail.com




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