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May-13-2010 16:45printcomments

Deepak Chopra to Launch Personal 'MYMAG' Magazine and Media Platform

— Includes Chopra's personal writings and meditations as well as exclusive, previously unpublished content from Michael Jackson, renowned graphic artist Alan Aldridge and other celebrities —

Deepak Chopra
Deepak Chopra

(NEW YORK) - Deepak Chopra, a world-renowned authority in the field of spirituality, well-being and mind-body medicine, is set to launch his signature MYMAG magazine to provide — through personal writings, photographs and correspondence from numerous celebrity friends — a revealing glimpse into his life, insights and inspirations. The limited-edition MYMAG (mymag.com), Chopra’s first magazine, is available immediately for pre-order via MYMAG.com; proceeds from sales will go to the Chopra Foundation and the 7Bar Foundation. The magazine will be delivered in late May.

MYMAG is a personalized media platform that enables noted tastemakers and influential personalities to establish a more personal connection with their biggest fans. Chopra’s MYMAG comprises both a glossy print magazine and an interactive online experience with exclusive video and commentary. The issue mixes original content with archived and topical articles, chosen by Chopra, from Wax Poetics, the Guardian and other publications. In addition, Chopra has included never-before-published personal content and correspondence from numerous celebrities.

Chopra’s fans can enter online at www.mymag.com for a chance to win an all-expenses-paid trip for two to see Chopra in Chicago at a "Celebrate Your Life!" event this June. The contest is open to the first 1,000 purchasers of Chopra's MYMAG. His fans are also invited to help create his MYMAG by submitting questions and content suggestions at www.mymag.com.

A world-famous figure in the field of human empowerment, Chopra — a fellow of the American Association of Clinical Endocrinologists and an adjunct professor at Northwestern University's Kellogg School of Management — is the author of 55 books about mind-body health, quantum mechanics, spirituality and peace, including 14 bestsellers; his books have been published in 85 languages. A decade ago, Time magazine heralded him as one of its top 100 "heroes and icons" of the twentieth century.

Renowned artist Alan Aldridge, "the man with kaleidoscope eyes" whose ornate illustrations and designs for the Beatles and many others made his name in the 1960s, has designed Chopra's MYMAG cover. MYMAG has brought Chopra and Aldridge together through their shared love for the Beatles and all things spiritual. Chopra's ongoing efforts to improve mind-body medicine and promote holistic health, Aldridge says, have long been an inspiration to him.

“Deepak is someone I greatly admire, and contributing to his MYMAG is not only an honor, but a gesture of respect,” Aldridge said.

“MYMAG offers Deepak the chance to communicate with his followers in an entirely new way,” said Magnus Greaves, MYMAG’s cofounder and CEO. “It will give him a more personal connection to the people who follow his teachings most closely.”

MYMAG is available both online and through select non-traditional retail outlets. To purchase a limited-edition issue of the magazine, readers can log on to MYMAG.com, browse through the list of celebrities, then preview and select an issue ($10), which will arrive via standard mail. In addition to Chopra, MYMAGs are available for actress Olivia Munn, movie director Brett Ratner and DJ/record producer Steve Aoki.

For publishers, MYMAG provides an opportunity to share their content with a much broader audience — a chance to increase their readership even in a fractured media environment. “Publishers have enthusiastically embraced the concept and are thrilled to have their content selected by world-class tastemakers to be shared with their fans,” Greaves said.




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gp May 13, 2010 5:30 pm (Pacific time)

He is all the rage down here in Patagonia.

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