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May-16-2007 17:20TweetFollow @OregonNews
Five Reasons Why Internet Advertising is Driving RevenueSalem-News.com
Salem-News.com continues to be Oregon's news leader in breaking news, always delivering it with a 100% unique style in a simple and functional format.
(SALEM, Ore.) - The only media advertising that is increasingly making money for business is the Internet. As TV commercials are replaced with TiVo and newspaper circulation drops across the nation, ad revenues drop as well, and all of these entities are realizing the promotional value of high online viewership. As a stand-alone news organization without the fog of the confused committee, Salem-News.com could see this coming.
The problem for most media outlets is that their website is the offshoot of the workload of a newspaper or TV station newsroom, and those news sites usually don't get priority status because newspapers want to save stories for the morning edition, and TV stations want to break their main stories in the evening news.
This is what sets Salem-News.com apart from all other Oregon media outlets, and explains the tremendous number of people that visit the site for news every day.
If we look at the five most important reasons to advertise on Salem-News.com, this is what we learn:
1. Salem-News.com is approaching its third birthday. In these three years we have taken the time necessary to bring our news operation to the highest level. News sites all over the world link to Salem-News.com and when people select those links, they are led back to Salem-News.com, and our advertisements are viewed again. On this particular day, at this time, there are 49,400 sites around the world linking to Salem-News.com for one or more news articles. That number fluctuates up and down by several thousand depending on active news links. To check this for yourself, put Salem-News.com in quotes and Google it to see the current number.
2. Salem-News.com draws a phenomenal number of visitors every day. The month of April 2007 ended with an average of 10,078 and May is running at least one thousand visitors higher than that. Most of our visitors are from right here in Oregon's Willamette Valley (47%). Demographics tell us that a large percentage of daily visitors are from Portland, and many also hail from greater Oregon and the coastal cities. There are also many people from throughout the world that visit Salem-News.com every day.
3. Salem-News.com has demonstrated the news team's effectiveness time and time again in covering stories. News Director Kevin Hays was named Contributor of the Year by the Oregon Associated Press in 2005. Kevin is the news organization's "point man" and his uncanny ability to generate a story has earned Kevin other news awards in his radio and TV career preceding his time at Salem-News.com.
Our Chief Reporter/Photojournalist Tim King traveled to Afghanistan last winter to bring Oregonians an inside and personal look at the work of 900 Oregon National Guard soldiers deployed throughout the war zone there. KPTV FOX-12 carried the reports and produced two specials on Tim's journey; and more than 30 video reports from Afghanistan aired on Salem-News.com.
Every day the site continues to be Oregon's news leader in breaking news, always delivering it with a 100% unique style in a simple and functional format created by our Web Designer, Matt Lintz.
4. Salem-News.com is simple to navigate. From the inception of the company, we have never allowed a single pop up ad and we never will. More than that, Salem-News.com stories are produced and published in the style that Google and other search engines prefer. We include a photograph with every story and sometimes we include many.
All articles on Salem-News.com are posted permanently on our site and on Google. When a student needs to see an older article, they never have to pay for it. Our competition makes you pay to see a story after it is just a few days old. Our Web friendly policies combined with a driving, constant outflow of news, means Salem-News.com is an extremely high-ranked site on Google News, and one of the 4,500 news Websites that provide news to the rest of the world.
5. Finally, the proof is in the pudding. In Salem, Oregon, Salem-News.com was the first news site to offer a comment section at the end of each story, which gives each story the potential to also serve the Internet as a blog. We were the first local daily news organization to offer video news reports, and our war coverage was another first for Salem, Oregon, at least in recent history. As in the case of comments and the video reports, our competition followed our lead. They recently sent a news photographer to cover Oregon troops in Afghanistan.
We appreciate the honor of being the group that paves the way, being progressive in the industry brings with it a responsibility and the people in our organization are dedicated to putting in the time it takes to get the job done.
These are the daily statistics for Salem-News.com in the month of May, 2007. The key number to pay attention to is Visits, which indicates how many actual people came to the site in a day's time. The Hits represent each piece of artwork that loads onto the screen when a Website is opened. Therefore, the more "litter" on the screen, the more hits a site will count up. "Hits" are not "visits". Some organizations are still representing Internet traffic with "hits" but that is not a reflection of the actual number of visits.
What many Website operators fail to realize is that Internet sites are graded on things like "load time" and they also are dinged by national organizations for having sites packed with too much "Web garbage" like pop-ups and intrusive ads that hover over the mouse cursor as you try to navigate news of all things. Why? Because people don't like them. We know, we don't like them either.
Another interesting number to take note of on the statistics graph is Pages; which explains how many of our articles were opened in a single day. The graph below represents our best days in April, 2007.
On an average, each visitor opens 2 stories (pages). They stay on the site for several minutes, and most of them (89%) "favorite" Salem-News.com and add us to their RSS Feed list, and we become a daily news source for another visitor.
Salem-News.com has proved that a stand-alone news organization is more than feasible in Oregon's capitol city, and the curve shows the company doing nothing but growing UPWARD.
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