Beginning Today, Mail-in Discounts Allowed For Beer, Wine, And Cider Manufacturers

Opponents of the coupons say it’s just going to make purchasing alcohol more attractive to problem drinkers.

Photo courtesy: schmitzeconomart.com

(SALEM) - Beginning Wednesday, Oregon grocery shoppers may be seeing mail-in discount coupons attached to six-packs of beer or wine bottles, under an Oregon Liquor Control Commission rule amendment.

The change to OAR 845-007-0015 overturns a prohibition on cents-off rebate coupons for malt beverages, wine and cider. It was petitioned by the beer and wine industry following a February 2006 rule (OAR 845-015-0165) amendment allowing distilled spirits manufacturers to offer money-back-by-mail coupons for discounts that increase as more alcohol is purchased. “Beer, wine and cider manufacturers have been allowed to offer cross-promotional coupons (for food, non-alcoholic beverages) under this rule for some time, but haven’t been allowed to offer mail-in, money off coupons for their products,” said Katie Hilton, OLCC rules coordinator.

The agency received petitions from Anheuser-Bush Brewing Co. and the Oregon Beer and Wine Distributors Assn.

Bill Linden, representing Anheuser-Busch, said the beer and wine industry sought the rule change in a competitive move to “level the playing field with the rule on hard liquor coupons.”

Reports From Iraq

Salem-News.com Top Stories
Winter Storm and High Wind Warnings Blow into NorthWest

---

Afghanistan, the Unlearned Lesson

---

Greenscam: Scientific Mass Manipulation in Action

---

Living the Lie: Agent Orange Activist Confronts Monsanto

---

Merkley: Senate Takes Historic Step Towards Reforming Health Care

---

Wonder if the coupons include any Hawaiian-vacation all-paid free trips for consumers ?? !!

Name:

Enter the text from the image to confirm you are human.(Cookies are required)

HTML tags and certain characters are removed - (numbers, letters only or post may be cut short.) certain words are banned to stop spammers. All comments and messages are approved by people and self promotional links or unacceptable comments are denied.