Office Depot Inks Extension as The ''Official Office Products Partner'' of NASCAR

NASCAR sponsorship helps fuel Office Depot's success with business.

Photo: Office Depot Racing

DELRAY BEACH, Fla. - Office Depot announced Wednesday that it has extended its sponsorship of NASCAR as the sport's Official Office Products Partner.

Office Depot's exclusive relationship with NASCAR began in 2005 and has been supported by the successful sponsorships of the No. 99 Office Depot Ford Fusion, Roush Racing and superstar driver Carl Edwards.

During its first year in the sport, Office Depot received the NASCAR "Marketer of the Year Award."

The award recognized Office Depot for its multi-channel program that leveraged NASCAR to help differentiate the Office Depot brand and connect with millions of potential customers and business owners who are fans of the sport.

"At Office Depot, we've been able to successfully translate our NASCAR sponsorship into sales driving activities and real bottom-line results for our business," said Tony Ueber, Senior Vice President of Marketing for Office Depot.

"Office Depot will continue to bring our NASCAR sponsorship to life in many exciting ways for our customers and we look forward to the next few years in this dynamic sport."

"Office Depot is a great example of a NASCAR partner that brings innovative ideas and great execution to its sponsorship," said Jim O'Connell, Vice President of Corporate Marketing at NASCAR.

"Office Depot has a strong commitment to our sport, demonstrated by its partnerships with NASCAR, Roush Racing, and ISC and SMI tracks. They have created unique and exciting ways to reach NASCAR fans, such as the Official Small Business of NASCAR promotion, and we look forward to continuing our successful relationship with Office Depot."

Office Depot's partnership with NASCAR serves as the foundation for the Company's fully integrated marketing initiatives and programs.

These include national and local market promotions; retail store events; at track activities such as customer hospitality programs and special events with Carl Edwards; public relations; and local philanthropic activities

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