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Apr-01-2012 18:54printcommentsVideo

Dow Chemical Greenwashing Exposed

Dow's PR folks got a big surprise with this one...

Anna Lappé
Anna Lappé

(CAMBRIDGE, MASS) - When a Dow Chemical PR firm asked "green" author Anna Lappé to contribute a video about the future of water for Dow's flashy new greenwashing effort called "The Future We Create," she was delighted to provide them with exactly what they had asked for. In her 60-second submission, Lappé stressed that toxic chemicals are one of the biggest global threats to water and people, and that Dow itself is one of the biggest sources of such threats.

The PR company swiftly rejected the video, but asked Lappé to record a new video. She didn't. Instead, Lappé is launching her rejected video today on a YouTube channel that invites videos from the public about the future they'd like to create.

At the same time Dow launches their "virtual conference," the company is actively fighting multiple lawsuits from communities alleging the company has polluted their water—including Dow's own hometown of Midland, Michigan.

Dow's PR firm did not at first understand why Lappé had sent them a video attacking Dow. "Dow, as a huge corporation with resources, is sponsoring that ["Future We Create"] effort, which you have to admit is pretty cool," a PR rep wrote to Lappé.

"What would be pretty cool," Lappé replied, "would be if the company put even a fraction of the resources it spends on marketing into cleaning up communities whose water it has polluted."

The Yes Lab, a project of The Yes Men that helps activist groups carry out media-getting creative actions on their own, assisted Lappé in developing her response.

(website: For more about the Yes Lab, please contact

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