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Apr-25-2012 15:38printcomments

News - Magazines/Recycled Paper - One Publication's Switch to Recycled Paper Highlighted in New Video

“Poets & Writers: Green Printing and Beyond” goes green.

Recycling magazines
Courtesy: emergingwriter.blogspot.com

(NEW YORK CITY) - Poets & Writers Magazine (http://www.pw.org/magazine), an award-winning bimonthly published by the nonprofit organization Poets & Writers, Inc., seeks to educate and inspire creative writers, while preserving forests for generations to come. The new short video “Poets & Writers: Green Printing and Beyond” explores how the magazine decided to use recycled paper, and how this decision influenced a comprehensive greening strategy for its organization.

In the 3-minute video, Suzanne Pettypiece, Managing Editor of Poets & Writers Magazine, shares how her magazine transitioned to a body stock that contains a minimum of 90% recycled content with 30% postconsumer content and a 10% postconsumer recycled cover stock that is FSC certified, choices that set it apart from other periodicals, over 97% of which still use virgin paper.

According to the Environmental Paper Network’s Paper Calculator (http://www.papercalculator.org), if all magazines published in the United States used the type of paper Poets & Writers Magazine now uses, the industry would save almost 32 million trees every year, reduce production of wastewater by 14.5 billion gallons per year, and cut production of CO2 by 3.5 billion pounds per year. That is equivalent to removing more than 325,000 cars from the road. Clearly, using recycled paper in magazines generates huge environmental savings.

Frank Locantore, the Green America’s Better Paper Project (http://www.betterpaper.org) Director said, “Poets & Writers Magazine is an excellent example of how publishers can use creative solutions to obtain high-quality recycled papers at a reasonable cost.”

In order to grow a sustainable magazine industry, Pettypiece suggests in the video that magazine associations, such as the Association of Magazine Media, provide more support and guidance for publishers that want to go green. Pettypiece also proposes a co-op to reduce the cost of buying paper. (Learn more about the new Better Paper Buying Club here: http://betterpaper.ning.com/page/better-paper-buying-club).

Before switching to environmentally friendly paper in 2008, Pettypiece was concerned, like many publishers, about quality. However, she notes that, since switching, “We haven’t had any complaints from advertisers, photographers, or readers. It’s a beautiful product.”

For Poets & Writers Magazine, the move to recycled paper set in motion a larger commitment to sustainable business practices. Now staff members pitch in to do small things that have a larger impact, from creating a better recycling system to re-using office supplies and cutting down on waste.

“Poets & Writers: Green Printing and Beyond” is a terrific resource for industry professionals to learn how publications—even those published by a nonprofit, such as Poets & Writers Magazine—can use recycled paper while achieving economic and environmental sustainability.

The video can be found at http://betterpaper.ning.com/page/poets-writers-video or http://www.youtube.com/user/poetsandwriters.

Founded in 1970, Poets & Writers, Inc. is the nation’s largest nonprofit organization serving creative writers. Its mission is to foster the professional development of poets and writers, to promote communication throughout the literary community, and to help create an environment in which literature can be appreciated by the widest possible public. Its flagship publication, Poets & Writers Magazine, is a bimonthly that publishes essays on the literary life, profiles of contemporary authors, and the most comprehensive listing of literary grants and awards, deadlines, and prize winners available in print. Each issue reaches more than 100,000 writers. Learn more at http://www.pw.org.

Green America is the nation’s leading green economy organization. Founded in 1982, Green America (formerly Co-op America) provides the economic strategies, organizing power and practical tools for businesses and individuals to solve today's social and environmental problems. Green America’s Better Paper Project is creating a greener magazine industry in the US and has assisted over 150 publishers in selecting environmentally responsible papers for their magazines. For more information, visit http://www.greenamerica.org and http://www.betterpaper.org.

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Anonymous April 26, 2012 5:48 pm (Pacific time)

Over ten years ago, when I posted there was going to be a terrorist attack, and probably with planes in a building, and they would blame osama, I was called paranoid. Well, it happened,. When I said the housing bubble is going to crash, I was called paranoid..well, it happened. When I said the TSA is getting out of control and people told me I was paranoid and just dont fly, I said, if you let them get away with this, they will be at bus stations and skools..It has happened..I could do this all day..I guess I am just paranoid huh? Or, maybe I do my research, and I am not paranoid, but actually do my homework? ya think? maybe?

Anonymous April 26, 2012 4:49 pm (Pacific time)

ok editor..u r right. I am sorry. I will try to do better. Stephen

Anonymous April 26, 2012 2:19 pm (Pacific time)

Well editor,then enjoy. The fact that I have been correct, and you have not, is not a point I assume. Most things in this magnitude is a plot, its called agenda 21 written by the united nations..But I guess you dont know much about that huh? I am not paranoid, I am a regular person with a great family, but I take time to learn. Please advise me on how your article about palestinians getting laptops has helped, when, as I stated, with facts, that laptops are given out to monitor and control. Research "students being spied on from their laptops given to them by the schools" . Please quit calling me paranoid, I am not paranoid and this is what caused our last argument. I give facts, on what is going on in the world. Most of what is going on in the world these days IS a trojan horse. I am just trying to give all sides, from my research. Lets not fight again ok? If you take comments, thats cool, but I have been a good contributor here in my posts with different opinions, I thought that is what your website was all about, YOUR own words. Please, quit calling me names ok? It only starts arguments, then I call you names back..Lets stop this ok? If you dont like my posts, then just dont post them. I thought you wanted different opinions and views, and I am an avid researcher that has been more correct in world events than you. Stop the name calling PLEASE! Or just ban me. Make a choice.

Editor: Name calling?  Are you kidding after what you have sent here?  Moreover, I said you were paranoid, I didn't 'call you a name' 

Anonymous April 25, 2012 5:19 pm (Pacific time)

ok, this is where I get myself in trouble every time, and yet, I continue to do it anyway..Yes, this article seems very cozy and wonderful doesnt it? It is another trojan horse. Be careful. I am a total believer in recycling, I do it all the time, and believe in it strongly. But organizations such a this, will use my love of recycling, and YOUR love of recycling, for another agenda you are not aware of..An age old tactic, a trojan horse. research people..research. Read the book by Saul Alinski, obama and hillary's mentor, and you will understand. They will stop at nothing to enslave us, and they use "feel good" articles like this to do it. I researched their website, I know what I am talking about..
Trojan horse ..I am glad they recycle paper tho, I just dont trust their overall agenda, because I know what it is, and I know where they come from.

Editor: the article encourages people to recycle, it stresses the viability of the practice.  I think comparing this to people "trying to enslave us" is paranoid and needless, we criticize in most articles, sometimes we laud and praise an action, so what?  You think giving technology to children in Palestine is a plot, you basically think everything is a plot, I happen to know of many glaring societal issues that need my attention, this is not one.  

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