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Apr-25-2012 15:38TweetFollow @OregonNews
News - Magazines/Recycled Paper - One Publication's Switch to Recycled Paper Highlighted in New VideoSalem-News.com
“Poets & Writers: Green Printing and Beyond” goes green.
(NEW YORK CITY) - Poets & Writers Magazine (http://www.pw.org/magazine), an award-winning bimonthly published by the nonprofit organization Poets & Writers, Inc., seeks to educate and inspire creative writers, while preserving forests for generations to come. The new short video “Poets & Writers: Green Printing and Beyond” explores how the magazine decided to use recycled paper, and how this decision influenced a comprehensive greening strategy for its organization.
In the 3-minute video, Suzanne Pettypiece, Managing Editor of Poets & Writers Magazine, shares how her magazine transitioned to a body stock that contains a minimum of 90% recycled content with 30% postconsumer content and a 10% postconsumer recycled cover stock that is FSC certified, choices that set it apart from other periodicals, over 97% of which still use virgin paper.
According to the Environmental Paper Network’s Paper Calculator (http://www.papercalculator.
Frank Locantore, the Green America’s Better Paper Project (http://www.betterpaper.org) Director said, “Poets & Writers Magazine is an excellent example of how publishers can use creative solutions to obtain high-quality recycled papers at a reasonable cost.”
In order to grow a sustainable magazine industry, Pettypiece suggests in the video that magazine associations, such as the Association of Magazine Media, provide more support and guidance for publishers that want to go green. Pettypiece also proposes a co-op to reduce the cost of buying paper. (Learn more about the new Better Paper Buying Club here: http://betterpaper.ning.com/
Before switching to environmentally friendly paper in 2008, Pettypiece was concerned, like many publishers, about quality. However, she notes that, since switching, “We haven’t had any complaints from advertisers, photographers, or readers. It’s a beautiful product.”
For Poets & Writers Magazine, the move to recycled paper set in motion a larger commitment to sustainable business practices. Now staff members pitch in to do small things that have a larger impact, from creating a better recycling system to re-using office supplies and cutting down on waste.
“Poets & Writers: Green Printing and Beyond” is a terrific resource for industry professionals to learn how publications—even those published by a nonprofit, such as Poets & Writers Magazine—can use recycled paper while achieving economic and environmental sustainability.
The video can be found at http://betterpaper.ning.com/
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