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Meredith, Unconventional Studios Announce Video Content PartnershipSalem-News.com Business
Nationally Syndicated Daily Entertainment Television Show will Be Featured Across Meredith Digital
(NEW YORK /PRNewswire/ ) - Meredith Corporation announced a partnership with Unconventional Studios today, bringing forth entertainment and lifestyle content that the millennial audience is looking for.
Meredith is the leading media and marketing company serving 100 million American women and seventy-three percent of U.S. millennial women (26 million). This dynamic combined with the popularity and timely approach by Unconventional Studios should prove to be just what the viewers are seeking.
Unconventional Studios, which is recognized for its enormous appeal among millennial women, produces the nationally syndicated television show OK! TV, which airs Monday through Friday in more than 80 percent of the country on over 150 local broadcast stations and the cable channel Reelz.
Unconventional Studios produces branded entertainment content and experiences for video platforms spanning digital, mobile and broadcast television, with studios in New York, Los Angeles and Las Vegas.
As part of the partnership, OK! TV will be rebranded "Celebrity Page" beginning March 28, 2016 and will feature lifestyle content from many of Meredith's most recognized brands such as Better Homes and Gardens, Shape, Parents, Martha Stewart Living and Allrecipes.
Segments will include cooking, entertainment, home décor, beauty, and health and fitness, and will air nationally on Celebrity Page as well as on the Meredith Digital, which reaches more than 82 million adults.
Meredith Digital will also have access to Celebrity Page's significant and diverse daily entertainment content which it will use to provide the entertainment and lifestyle content that is important to its millennial audience.
Unconventional Studios and Celebrity Page currently produce some of the most-talked-about celebrity events and parties across the country, ranging from red carpet premier events to celebrity award-night parties and as part of this partnership Meredith will now have access to these events and programs for its marketing partners.
"Millennial women are fascinated with celebrity lifestyles and through this partnership we can super serve their desire for this content on a daily basis," said Kim Martin, Chief Strategy Officer, Meredith.
"We are always looking at innovative ways we can deepen our engagement with them and our best-in-class video products."
"Millennial women are our fastest growing audience segment, and we want to ensure that we continue to produce content that resonates with them," said Marc Rothschild, Senior Vice President, Meredith Digital.
"This partnership will provide our editors with daily access to compelling lifestyle and entertainment content, and provide our brand partners with additional opportunities to reach our desired audiences through digital video, experiential and branded content experiences."
"We have a dedicated team of entertainment journalists across the country covering the biggest celebrity stories. Now, we will have the strongest lifestyle content from the country's most-recognized media brands," said Mark Berryhill, Senior Executive Producer and Co-owner of Unconventional Studios.
"We know American women turn to Meredith brands for the best content to enhance their lives, as well as the lives of their families," said Michael Kelley, Executive Producer and co-owner of Unconventional Studios.
"We look forward to bringing that content to video in daily segments."
As part of the agreement, Celebrity Page will also have access to Meredith's state-of-the-art production studios on Third Avenue in New York for shooting daily news segments.
Source: PRNewswire; Meredith.com
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