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Nov-21-2012 16:49printcomments

Clean Water Now! Coalition: 'Adios y muchisimas gracias!'

 To CLEAN WATER NOW: "Hola y bienvenidos!"

Clean Water Now!
Original artwork by Laguna Beach native cartoonist John Lara in 1998. Graphic version refined and reformatted by Lorie Locaynia of Lake Forest in 2001.

(LAGUNA BEACH, CA) - The CWN!C which I co-founded and for whom I have proudly served as its only Executive Director is saying "Sayonara". We are presently in the process of drawing down its web presence plus reducing external and internal linkage to the maximum extent practicable.

Soon the site (plus attendant NGO) will become a fond memory and the major traces removed wherever possible. Our heritage of unprecedented, groundbreaking milestones are too numerous to list, but creative innovation was always our subtext goal. Then too, for better or worse, nothing ever dies on the web!

Like they say, don't lead OR assess your life while looking in the rear view mirror, observing where you've been. It's where you're going that matters. We'll be seeking forward-thinking metrics upon which to gauge our new path and measure our accomplishments in 2013. Regardless, the extensive media archives, the remnants of the CWN!C multiple achievements might linger as ghosts in the machine forever, who knows? That's the Tao of the Internet.

One notable exception that cannot go unmentioned are the two separate, distinct beach cleanup programs we pioneered: The often-held Adopt-A-Beach® cleanups and the big yearly venue, California Coastal Cleanup Day. To those we bid a fond and nostalgic "Adieu."

We administered both for 12 consecutive years, and under the supervision of the California Coastal Commission we set the bar pretty high for ourselves and our uncompensated staff. Award-winners, we were the 1st NGO to hold regular cleanups and administer both here in Laguna Beach.

The legacy we've left is intact due to all of the progeny that have mimed our prototype. Our volunteers and participants will have ample opportunities to return  and still perform them as a community service. The torch has been passed. We wish them nothing but goodness in their endeavors.

A special Mahalo and aloha to all who participated in the CWN!C, who supported it financially and/or assisted in any way (irregardless how minor their contribution) over its 14+ year successful arc. 

As the CWN!C exits stage left, CLEAN WATER NOW (see information at the bottom) has become a reality and enters stage right.
Special thanks to graphic artist and MAC pro Boyd Jackson of South Laguna. 

It's time to move on----From our historical role, one that predominantly focused upon gaining much needed public and intense media attention to water-related deficiencies and adverse eco-impacts inflicted by private and public entities.

It's also time to move it on over---Over to the role of working with, not against, these same mentioned parties to mutually solve the hot-button issues facing us all of these years after CWN!C's creation in 1998. We're in a different place physically AND metaphorically. Let's admit it: The terrain has changed, its shifted, and so must we too by developing new strategies and embracing successful analogs to navigate the road ahead.

We as a community, a state, a nation, and as a world need to solve a gamut of water shortage and pollution problems that require conjunctive, adaptive approaches---Not conflict.

Water for all, whether for drinking, for irrigating landscapes, or intended for the agricultural sources that sustain our edible crops need our help urgently. The lifeline goal of water's guaranteed delivery is in fact the biggest planetary deficiency we face, THE burning issue in a known crisis state.

The known Best ConventionalBest Available and Best Emerging Technologies can help us....but the newest technological advancements need advocates and proponents to publicize and network their potential, to enhance and amplify their impacts throughout a thirsty, increasing global population.

Immediately below is a JPEG version of the temporary posting for our website. Archive the website and check back in January of 2013 to monitor our progress.

Please visit:

FYI: If a project near you has some interesting enviro-aspect(s) that you think is/are worthy of coverage and our readers attention, feel free to contact me with a very brief synopsis. Water-related “Blue Interventions” are my specialty!

Launched in 2010, Odd Man Out is the creation of Roger Bütow and his OMO columns are written exclusively for Salem-News-com. Born and raised in the LA Harbor area, son of a German immigrant father, he moved to Orange County in 1965 and has lived in Laguna Beach since 1972. In 1998, he began his professional career in environmental review processes (CEQA, NEPA, MND, MND and EIR/EIS). He's a rare mix of cross-trained builder, writer and consultant as he brings his extensive construction experiences dating back to 1972 into his eco-endeavors. He has tremendous field and technical expertise in successful watershed restorations, plus wastewater, urban runoff, water quality monitoring/improvements and hydrologic mechanisms. He's built everything from commercial spas to award-winning private residences, and provided peer review and consultant analyses for single homes, subdivisions and upscale resorts.

View articles written by Roger Butow Read Roger's full biography on the Staff Page

His resumé is extensive, try an online GOOGLE search of his personal journey and historical accomplishments. His consultation fees are reasonable and if you've got a major project that alarms you, that needs creative intervention, then he's your man. His credentials and "CV" can be provided upon request.

Contact him at his office: (949) 715.1912 or drop him an email:

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