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Sep-26-2011 13:38printcomments

Adultery Sells? Defamatory Advertising?

It is very Machiavellian to try to make money from something as sacred as marriage.

A huge billboard ad displayed the King of Spain, Bill Clinton, and King Charles of England
Photo of billboard courtesy: thenewsonline.es

(MADRID) - Autocontrol, the Auto-regulation of Commercial Communication Association, has prohibited an ad campaign launched by the extramarital affair agency AshleyMadison.com. A huge billboard ad displayed the King of Spain, Bill Clinton, and King Charles of England with the following slogan: “What do these royalties have in common? They all should have used AshleyMadison.com”

The Environmental Area of the City Hall of Madrid filed a complaint against this ad campaign, which violates Autocontrol’s Code of Conduct for advertisement. Autocontrol urged the advertiser to cease the ad campaign.

The extramarital affair agency does not have any documentation or proof of having the approval of the three personalities. This has created and spread a critical message for instigating about concerning aspects of the private life of the people involved. The ad campaign insinuates that the three men have been unfaithful in their private lives. This ad exploitation severely hurts the honor and dignity of the people involved.

This outdoor ad was on display until the authorities took it down; after all, the ad violated the Spanish General Law of Advertising.

It is very Machiavellian to try to make money from something as sacred as marriage. The main objective of the institution of marriage between a man and a woman is pro-creation. This is the sacred destiny of human beings established by God. The strength of marriage represents an unbreakable column that holds society together. To try to destroy marital fidelity is evil, loathsome, vile and miserable. Very soon, the benefits of this networking agency of married men and women will collapse and will self-destroy.

The institution of marriage is being attacked by those who wish to separate it from Natural Law. Family protection mechanisms are experiencing a gradual decrease, while defamatory norms undermine the roots of a society and accelerate its disintegration. (Translated by Gianna A. Sanchez-Moretti)

Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of publicity and press relations. He is currently President of the European Institute of Marketing.


Author and journalist Clemente Ferrer Roselló, a prestigious Spanish advertising character, presents a fascinating personal and professional career fully devoted to the world of communication in its varied dimensions. He earned a PhD in Information Sciences from the Universidad Complutense de Madrid, BA in Advertising from the Universidad Autonoma de Barcelona Master in Marketing from the School of Marketing Studies in Madrid.

He has been Associate Professor of Business Management at the Faculty of Economics and Business, University of Navarra and a contributor to the Madrid daily ABC. He also spent several years teaching, both in the Official School of Advertising as the School of Information Sciences at the Complutense University of Madrid. In 1985 he was awarded the Gold Master, granted by the Senior Management Forum and AMPE Prize 1996 to the "long and brilliant career advertising."

You can write to Clemente at this address: clementeferrer3@gmail.com

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